Let's begin with stating the obvious that all Internet marketing training is not the same. Of course they will differ on the subject matter they are intending to teach about and of course the depth and breadth of knowledge that is offered. I think that the major component that separates the great ones from the not so great ones is the simple idea of "How To" information versus "What To Do" information that is usually given in most products of this genre.
This is disheartening in a lot of ways because if you look at who these products are aimed at it becomes quite plain that these are not seasoned marketer's but rather newbies at all levels. So giving what to do instructions for someone that doesn't have the contextual background is not really going to help them much if at all. So let's look at some components that "How To" information products all have in common.
Overview
You will usually find that good "How To" information based products will come complete with an overview that shows the broad subjects that will be covered in the training. This can usually be communicated via a mind map that displays the topic areas that will be covered. You will also usually find a process flow that communicates the connection and sequence of these topic areas in regards to the training.
Pre-requisites
If a specific training section depends on work from another section being completed then this should be communicated upfront. This allows the user to avoid unnecessary frustration and it allows them to see at a functional level how the pieces are all inter-related.
What Will Be Covered
Each training session should start with a quick look at what the expectations of that session will be. This allows the user to get acclimated to what is coming. This leads naturally into the next section.
Process Flow
A flow of what that training section will cover and in what order is also a great visual tool. It sets expectations upfront and allows a person to see what they should be learning in that specific section.
Checklists
When a section of training is complete there should be an objective way to determine if you have actually learned what was expected. A checklist allows the user to determine this for themselves. A great optional way to do this as well is to provide quizzes after each section.
By using these methods of presenting information you can ensure a higher end user experience for your Internet marketing training course. It will actually be able to deliver on it's potential and by delivering quality you will gain clients for life!
Article Source: http://EzineArticles.com/6134655
This is disheartening in a lot of ways because if you look at who these products are aimed at it becomes quite plain that these are not seasoned marketer's but rather newbies at all levels. So giving what to do instructions for someone that doesn't have the contextual background is not really going to help them much if at all. So let's look at some components that "How To" information products all have in common.
Overview
You will usually find that good "How To" information based products will come complete with an overview that shows the broad subjects that will be covered in the training. This can usually be communicated via a mind map that displays the topic areas that will be covered. You will also usually find a process flow that communicates the connection and sequence of these topic areas in regards to the training.
Pre-requisites
If a specific training section depends on work from another section being completed then this should be communicated upfront. This allows the user to avoid unnecessary frustration and it allows them to see at a functional level how the pieces are all inter-related.
What Will Be Covered
Each training session should start with a quick look at what the expectations of that session will be. This allows the user to get acclimated to what is coming. This leads naturally into the next section.
Process Flow
A flow of what that training section will cover and in what order is also a great visual tool. It sets expectations upfront and allows a person to see what they should be learning in that specific section.
Checklists
When a section of training is complete there should be an objective way to determine if you have actually learned what was expected. A checklist allows the user to determine this for themselves. A great optional way to do this as well is to provide quizzes after each section.
By using these methods of presenting information you can ensure a higher end user experience for your Internet marketing training course. It will actually be able to deliver on it's potential and by delivering quality you will gain clients for life!
Article Source: http://EzineArticles.com/6134655
No comments:
Post a Comment