Improving website traffic is a good achievement but this is not the final goal. Your business will run only if visitors are converted to paying customers. Improving conversion rate is very important because you can increase your sales with the same amount of traffic (Conversion rate" is the percentage of visitors who perform any desired action).
Improving website traffic gives temporary benefits while improving conversion rate gives permanent benefits to your website. And to improve conversion rate, tracking your website visitors activities is extremely crucial thing.
You may have spent lots of money and time to improve your website and placed ads on major search engines to get more visitors and convert them to customers. But your internet marketing strategy depends upon where from your customers came, what they were interested in and some assumptions. You can better plan your marketing practices, if you will get information about activities of visitors who are converted to paying customers.
You may be thinking to put a survey in your website, which will give you information about some visitors.
Surely, this gathers more specific information about the visitors and to know what they were looking for. But again all visitors may not complete the survey and is this information enough to take a better strategy?
You can better plan your expenses, refine your website content, if you understand the activity of all visitors, i.e. which pages they visited, which page viewed how long, location of visitor, referral website, search keyword used by visitor, pay per click keyword matched the search etc.
Knowing the most viewed pages is extremely helpful, as it provides the interests of your target audience. Seeing the pages viewed for any visitor tells you specifically what these visitor were interested in. Did they go to the pricing page? Did they go to the FAQ section, or did they read testimonials? Reviewing such specific information can help to refine website content and you will be able to identify the areas in which you need to concentrate more.
Improving website traffic gives temporary benefits while improving conversion rate gives permanent benefits to your website. And to improve conversion rate, tracking your website visitors activities is extremely crucial thing.
You may have spent lots of money and time to improve your website and placed ads on major search engines to get more visitors and convert them to customers. But your internet marketing strategy depends upon where from your customers came, what they were interested in and some assumptions. You can better plan your marketing practices, if you will get information about activities of visitors who are converted to paying customers.
You may be thinking to put a survey in your website, which will give you information about some visitors.
Surely, this gathers more specific information about the visitors and to know what they were looking for. But again all visitors may not complete the survey and is this information enough to take a better strategy?
You can better plan your expenses, refine your website content, if you understand the activity of all visitors, i.e. which pages they visited, which page viewed how long, location of visitor, referral website, search keyword used by visitor, pay per click keyword matched the search etc.
Knowing the most viewed pages is extremely helpful, as it provides the interests of your target audience. Seeing the pages viewed for any visitor tells you specifically what these visitor were interested in. Did they go to the pricing page? Did they go to the FAQ section, or did they read testimonials? Reviewing such specific information can help to refine website content and you will be able to identify the areas in which you need to concentrate more.
Internet Marketing the Most Effective way of Marketing.Internet marketing strategy depends upon from your customers came, what they were interested in and some assumptions.And with the help of you can Improving website traffic and develop the marketing sales and beneficial to your small business.
ReplyDeleteInternet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products.
ReplyDeleteSEO London